ASRock Rack Inc., referred to as ASRock Rack, established in 2013, specialized in the field of the development and sales of server motherboards and systems. While inheriting four core values, “diverse innovative concepts, advanced R&D technologies, excellent and reliable quality, and building a professional and strong team”, ASRock Rack is dedicated to bring the Server Industry out of the box thinking with the passion to innovate. ASRock Rack targets at the booming market of Cloud Computing, and commits to serve the market with user friendly, high-efficiency, high-performance server product.
Superior R&D and stable quality
The products are widely used in fields such as artificial intelligence (AI), high-performance computing (HPC), cloud computing, big data, visual computing, edge computing, and 5G infrastructure. With outstanding R&D capabilities and reliable quality, the company has successfully cooperated with data center of North America, Europe, Asia-Pacific, and Greater China, establishing long-term and stable partnerships with cloud service providers (CSPs) and enterprise-level customers. The company is committed to providing customers with high-performance, low-power, and high-density server solutions, while actively promoting key cooling technologies such as immersion cooling, to offer customers the most advanced products and comprehensive solutions.
Comprehensive product line
ASRock Rack provide svariety product with different platforms, applications and specifications based on customer needs, including general servers, storage servers, edge servers and AI/HPC servers. At the same time, ASRock Rack offer comprehensive hardware architecture construction solutions in response to customer requirement, including motherboards, server systems and rack server.
Industry trends and our planning
ASRock Rack provides high cost-performance solutions that meet the needs of diversification of AI applications, high data computing transmission and low power consumption with low latency. Dedicated server hardware, high-intensity electrolytic heating, and high-speed interconnects are expected to be the future industry trends.
ASRock Rack product roadmap
- For applications in 5G, edge computing, AI, and deep learning, ASRock Rack provides cost-effective solutions that meet the requirements of high data processing and transmission, low power consumption and low latency, while also taking into account the cost of infrastructure upgrades.
- Rack-mounted servers offer optimized I/O capabilities, supporting PCIe Gen4/Gen5 and NVMe, with powerful performance and flexible configuration and expansion capabilities to meet diverse workloads from customers.
- To address the continuously expanding demand for AI applications, ASRock Rack primarily provides high-performance servers, storage devices, and edge computing-related products, covering platforms such as Intel, AMD, and the NVIDIA, while researching and introducing new cooling technologies to enhance performance.
Global Expansion and Future Outlook
- ASRock Rack pursues a dual-track approach to customer development, continuously selling its own-brand products through electronic channels while simultaneously collaborating with end customers via an ODM direct business model, providing the best upgrade solutions based on customer growth needs and the introduction Multi-platform product into the market.
- ASRock Rack deepens its collaboration with cloud computing customers, offering optimized server solutions for cloud clients, such as low-power, high-density servers, to assist cloud enterprises in enhancing infrastructure performance.
- In response to trade war, ASRock Rack provides regional business support to strengthen the resilience and flexibility of regional supply chains and after-sales services.
- Strategically plan and actively enter the low-power edge computing application market to improve power saving and heat dissipation performance.