Global Leader in AM (Aftermarket) Automotive Door Handles and the Only CAPA-Certified Manufacturer of Automotive Cameras and Radars – Hushan Autoparts Inc. (Hereinafter Referred to as "Hushan")
Hushan was established on January 10, 1983, and has been deeply engaged in the global AM sector for over 40 years. Its products are sold in more than 100 countries across the Americas, Europe, and Asia, serving over 500 customers worldwide, with a significant market leadership position in North America.
Hushan boasts outstanding production and management capabilities, featuring advantages such as small-batch, high-variety manufacturing, short lead times, a minimum order quantity (MOQ) of just 10 units, and in-house laboratory facilities. The company offers customers rapid product development, one-stop purchasing, flexible production, and customized design services, making it the premier strategic partner for comprehensive solutions in the global market.
Expanding Competitive Advantages and Venturing into Automotive Electronics
Hushan has developed approximately 10,000 automotive door handle models and continues to add 500 new models annually, creating an insurmountable competitive moat. In recent years, Hushan has successfully expanded into the automotive electronics sector, obtaining CAPA 702 (Certified Automotive Parts Association) camera certification in 2021 and CAPA 703 sensor certification in 2023.
CAPA certification represents high-quality parts at reasonable prices compared to OEM components. Hushan is the first and only manufacturer worldwide to achieve both CAPA 702 and 703 certifications. As of 2024, 166 CAPA 702-certified items covering various vehicle models and years have been approved, along with 777 CAPA 703-certified items. Through the CAPA product verification system, Hushan provides consumers with higher-quality AM components, ensuring timely vehicle repairs and reducing transportation inconvenience.
Additionally, since 2022, State Farm, the largest auto insurance company in the U.S., has expanded its use of certified AM parts, recognizing them alongside OEM components. This shift benefits CAPA-certified AM parts, driving greater market acceptance and customer support. Moving forward, Hushan will continue collaborating with CAPA to establish new certification standards and regulations for ADAS (Advanced Driver Assistance Systems) components, ensuring high-quality standards for the AM market.
Beyond CAPA certification, Hushan has successfully introduced its high-end automotive cameras into a new project for the U.S. federal government, marking a significant milestone in its automotive electronics development. In the future, Hushan will continuously innovate automotive electronics products, expanding its vertical development with more product models while broadening its product lines horizontally to maintain its technological leadership.
Hushan 123 Strategy
CAPA Exclusive: The world's only automotive camera and radar manufacturer certified by CAPA 702 and CAPA 703.
AM 2.0: Moving beyond "Me Too" price competition.
Solving the Three Major Challenges: Hushan is the "doctor" for automotive parts, addressing the three major issues—high OEM pricing, high failure rates, and aging vehicles.
Hushan will continue implementing its "Hushan 123" strategy, replicating the successful model of door handles to develop ten niche product lines. By offering a wider range of related products, the company aims to meet diverse customer needs, enhance customer loyalty, and boost satisfaction and trust. This strategy is expected to drive business growth and create a powerful cross-selling synergy.
Leading by Example: Integrating Industry Strategic Alliances
Taiwan’s traditional automotive industry has nurtured many hidden champions—small and medium-sized enterprises (SMEs) that still rely on manual operations and lack the know-how to promote their products internationally.
Hushan envisions collaborating with industry partners to enhance overall efficiency and support SMEs in their digital transformation. Leveraging its market influence and distribution channels, Hushan aims to help partners break barriers and access broader global markets.
With its extensive experience, cutting-edge resources, market expertise, and technological strength, Hushan is committed to establishing a strong foundation in Taiwan, expanding into North America, and reaching global markets. Through a multi-faceted strategic alliance, Hushan seeks to create win-win opportunities while contributing to the growth of Taiwan’s automotive industry.
