King Shing Industrial Co., Ltd. (hereinafter referred to as King Shing Industrial) was established on March 28, 1989, with its operating bases in Pingzhen, Taoyuan, Thailand, Sanxia, and Banqiao. For over 30 years, the company has been selling automotive cooling systems including engine room cooling and air conditioning systems, with its main market in North America, the main force of global consumption.
Key Advantages
King Shing Industrial currently has over 6,000 products, including 3,100 types of cooling motor and fan products, with approximately 200 new products added each year. The diversity of its products can quickly respond to market changes and meet the needs of all mainstream car models, and its product layout also covers hybrid and electric vehicles. With the advantages of small quantity and wide variety, flexible manufacturing, and high quality, King Shing Industrial has successfully entered the tier 1 supply chain of major global car manufacturers and become their best partner for conquering the global consumer market.
King Shing Industrial has a highly integrated one-stop service model, which covers product design, mold manufacturing, plastic injection, metal stamping, axis grinding, motor winding, finished product assembly, packaging and shipping, which are all completed within the factory. The self-production rate of the company’s products is over 90%, which allows it to effectively control production costs, maintain stable quality and production flexibility, and quickly respond to market demand. The company can especially demonstrate its manufacturing flexibility in urgent production scheduling.
With the accelerated evolution of automotive electronics, the technological threshold for cooling systems has been significantly raised. King Shing Industrial is deeply engaged in the application of brushless electronic control and Lin Bus (local interconnect network) communication protocol on motors to achieve innovative breakthroughs in integrating electrical machinery, electronic control, and electronic technologies. Not only do the company’s products perform outstandingly in terms of performance, efficiency, low noise, and low vibration to meet the high standards of international car manufacturers, but the company has also installed rigorous environmental simulation testing equipment to ensure the durability of its products, and further enhance its market competitiveness.
Main Markets
Overall, the size of the after market (AM) for automobiles has reached USD411.81 billion in 2023. According to a research report by Global Information, Inc. of Japan, the size is expected to reach USD727.99 billion by 2027, with a compound annual growth rate of 15.3%. The North American market is steadily growing, with a car insurance rate of up to 90%. In recent years, insurance companies in North America have launched affordable car policies for AM parts, which have greatly increased the demand for AM parts.
Furthermore, the trade friction between China and the United States has led to a gradual transfer of industrial supply chains to the ASEAN region. King Shing Industrial’s production base in Chonburi, Thailand has the production advantage of Taiwan plus Thailand due to its geographical advantage and highly integrated production capacity. With King Shing Industrial’s main sales customers being American chain stores, it will also fully benefit from the order transfer effect on the ASEAN region.
Future Prospects
Looking ahead, King Shing Industrial will continue expanding the sales proportion of brushless motor fans and gain a foothold in the era of electric vehicles. Its Thai subsidiary has also begun to contact new car manufacturers in Japan and China to actively enter the automotive component OEM business, hoping to expand its overall operating scale. The company also plans to enter the non-automotive heat dissipation field through peer cooperation for better future development.
