Market Trends

New listed company:Horizon Fixture Group Co., Ltd. (6957)

Chih-Ying Chang
Senior Associate at TWSE

<中文版>

Horizon Fixture specializes in diversified business development, primarily focusing on the research, production, and sales of various commercial display racks and smart electric bed mechanisms. Additionally, the company provides exhibition design services and engages in the research and development of smart modules for home health management.

Horizon Fixture's display racks utilize multiple materials, catering to diverse commercial environments to meet a wide range of display needs. Moreover, Horizon Fixture is dedicated to producing high-quality smart electric bed mechanisms, supplying them to bedding manufacturers to enhance product competitiveness and value-added benefits.

The company also offers professional exhibition design services, assisting clients in creating innovative and appealing display spaces. From conceptual design to final implementation, Horizon Fixture meticulously designs every detail to enhance brand image and market influence, thereby creating significant added value for both the company and its clients.

Driving Mutual Success: Enhancing Added Value

Horizon Fixture is committed to providing comprehensive solutions to customers, offering a seamless service experience from product design to manufacturing, transportation, and after-sales service. With extensive experience and advanced technology in supply chain management and production planning, Horizon Fixture can effectively respond to market demand fluctuations. Through efficient production processes and rigorous quality control, the company accurately predicts and meets customer delivery requirements, ensuring timely product delivery.

Furthermore, Horizon Fixture boasts a robust logistics management system and collaborates with professional transportation partners to provide efficient and secure delivery services, ensuring prompt and accurate product delivery to customers. The company emphasizes differentiated product design through innovation and technological advancement, continually introducing products with unique features and designs to meet diverse market and consumer needs.

Additionally, Horizon Fixture leverages economic advantages in Asia, including lower production costs, abundant talent resources, and excellent infrastructure, to enhance its market competitiveness. These advantages enable Horizon Fixture to offer competitively priced products while maintaining high standards of product quality, thereby increasing customer willingness to purchase and loyalty.

Prospects and Strategic Development

Horizon Fixture plans to intensify efforts in promoting smart shelves and expanding into the medical market to enhance customer value and profitability through medical market penetration. With advancements in IoT technology, Horizon Fixture aims to integrate smart technology into existing products, particularly in smart sensing modules for display racks and smart electric beds, thereby expanding its footprint in the smart furniture and health management sectors.

In terms of AI module development, Horizon Fixture focuses on innovations such as snoring cessation modules, physiological data monitoring, and home management solutions. The development of these AI modules will not only enhance product value but also provide customers with smarter and more convenient user experiences. Additionally, the company intends to enhance manufacturing capabilities by increasing automation, improving in-house production rates, and expanding warehouse facilities. These initiatives will significantly enhance production efficiency, reduce costs, and optimize delivery services, further bolstering its competitiveness in the global market.

To mitigate future geopolitical risks and respond to evolving customer procurement needs, Horizon Fixture plans to explore the establishment of processing facilities in Southeast Asia and the United States beyond its current operations. This strategic move aims to diversify supply chain risks and ensure timely fulfillment of market demands across different regions, thereby solidifying its position in the international marketplace.

Figure 1:Primary Products

Figure 2:Commercial Display

Figure 3:Intelligent New Product Development

Figure 4:Smart Beds Bio Sensor

Figure 5:Photo of Factory
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