臺灣證券交易所

Popularization of financial knowledge

In addition to its commitment to maintaining the security and stability of the capital market and promoting financial innovation, the TWSE has implemented the "Financial Knowledge Popularization Project" in response to government policy. In coordination with the "deepening the foundation on campus" strategy of the FSC's financial education promotion working group, the TWSE is dedicated to the long-term promotion of knowledge in finance, insurance, securities and futures, and financial management. Through educational activities, the TWSE provides the public with more opportunities to understand the operations and concepts of the financial market and even apply related knowledge in daily life.

Financial knowledge is promoted through three main channels: campus education, promotional events, and online promotion. In 2020, the TWSE devoted TWD11.974 million to help educate the public in accurate investment and wealth management knowledge, with the aim of ensuring the steady growth of the capital market and social order.

For college and university students to understand the issuance and transaction systems of Taiwan's stock market and to prove theories through practice, the TWSE began to organize the college and university knowledge contest "Securities and Investment Campus Sage" in 2004. Apart from including issues relating to trading mechanisms, new financial products, and reading financial statements, contest activities are designed to fully disseminate and engrain common knowledge and risk concepts of stock investment to students on campus.

▲ Officials and distinguished guests at the 17th "Securities and Investment Campus Sage"

Starting since 2007, the TWSE has organized a series of seminars to help teachers understand the framework of the securities market, investment and financial management, and risk management practices so that they will be able to systematically convey financial knowledge to students and instill in them accurately developed fundamental financial concepts and apply them.

Due to the COVID-19 pandemic, only six in-person sessions were held in 2020 and video courses were uploaded to provide convenient channels for learning. More than 1,900 teachers participated in in-person and online sessions with a 98% satisfaction rate, achieving the major synergies of financial education publicity.

In 2008, the TWSE began to organize the "Financial Knowledge Popularization Project: Investing in the Future-Community College Financial Management Seminars" with community colleges across Taiwan to provide the public with a perfect channel for learning informed investment and financial management concepts and capturing the latest market information.

▲ Group photo at Investment Seminars in Community Colleges

To publicize the common knowledge of securities products and to highlight the need for caution in transaction risks, the TWSE began to organize Online Quizzes with Prizes in 2011. By designing different games, the TWSE encourages participants to inquire about related information over the Market Observation Post System ("MOPS"), in order to develop investment fundamentals, financial management and informed decision making when investing.

▲ 2020 "Profit for the Year of the Rat" event webpage

In 2013, the TWSE began to annually participate in the "Financial Services Charity Carnival" co-organized by the FSC and Taiwan Financial Services Roundtable, aiming to enrich the public's knowledge about the stock market through lively approaches. In 2020, the TWSE leased two stalls in the "Financial Education Zone" at the Pingtung and Chiayi events and planned a series of fun and interesting activities to integrate financial knowledge publicity with charity to make "one for all and all for one" a reality.

▲ 2020 Financial Services Charity Carnival in Pingtung

For the public to fully understand the characteristics and trading method of the Exchange Traded Notes (ETNs) launched in 2019, the TWSE specifically held online quizzes with prizes and awards. In addition, promotional videos are posted on the Investor Knowledge Network to encourage investors to better understand ETN products and increase their willingness to invest.

▲ 2020 Online ETN quiz with prizes

The financial market is evolving constantly, and the TWSE is committed to providing investors with easy-to-understand investment knowledge and timely market information. In response to digital technology innovation, the TWSE has established an informative exclusive video platform for the securities industry. The Investor Knowledge Network integrates activities for financial education, for investors to easily and quickly acquire enhanced stock knowledge and receive the latest investment information over the Internet. Then, with WebPro 3.0, the TWSE provides webcast service for online investor conferences and disclosure of material information, in order to promote new systems or new business types in the stock market, narrow the asymmetry of information between investors and listed companies, and improve the market familiarity to the public.

In 2013, the TWSE founded the Investor Knowledge Network to actively develop digital learning tools like videos and e-books, with units including the "Introduction to Investment," "Investment Risks," "Digital Treasure Chest," and "Investment Q&A," to help investors construct fundamental investment knowledge and easily understand the practice and operation of securities products and the stock market. So far, these units have received 1,074,899 online views.

▲ E-books on the Investor Knowledge Network

In response to IT trends and online viewing habits of the public, the TWSE launched the WebPro 3.0 website in 2014 with three channels: scheduled programs, live broadcasts, and on-demand videos. In addition to spreading financial information to the public as quickly as possible, this website helps bridge the market information divide and enhance the interaction of stock market participants. In 2020, the website offered a total of 514 webcasts. In the future, the TWSE plans to optimize content to provide broadened services for TWSE-listed companies and investors.

▲ Promotional video for continuous trading