TWSE Market Insights

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Lucky Royal Co., Ltd., a subsidiary of Namchow Holdings, currently manages the Duroyal Ice Cream and Namchow Sanuki Frozen Noodles businesses, both of which are leading brands in their respective categories in the Taiwan market. Duroyal’s flagship products – such as Crunch Pie, Duroyal Cone, Green Mango Popsicle, and Duroyal Ice Cream – have been bestsellers for over 30 years, earning strong brand loyalty among consumers. The company continues to launch innovative new ice cream flavors every year. In the frozen pre-cooked noodle segment, the company helps customers save cooking time and effectively manage labor shortages, creating win-win outcomes for both sides.

Lucky Royal Co. holds approximately 25% of the market share in Taiwan’s ice cream sector. Duroyal is positioned in the mass to mid-high-end market and is recognized as a leading brand. The company focuses on both B2B and B2C operations, managing its own brands, co-branded ice cream products, and offering customized ODM and OEM services. With a diverse selection of premium ingredients and innovative flavors, it offers consumers a wide range of high-quality, differentiated ice cream products.

Lucky Royal Co. continues to invest in its brand each year, strengthening its foothold in the Taiwanese market. The company offers a comprehensive range of ice cream products, including both hard and soft ice cream, and distributes through B2B and B2C channels such as convenience stores, supermarkets, and hypermarkets. Its food service, soft serve, and ice cream customers are spread across restaurants and tourist destinations throughout Taiwan, with over 40,000 sales outlets nationwide. In addition, Lucky Royal exports its products to various regions around the world, including Hong Kong, Switzerland, the United Kingdom, South Africa, Australia, Canada, the United States, and Brunei. 

Since 2013, Lucky Royal has been collaborating with convenience stores on soft serve, setting market trends. The company operates the most professional, advanced, and automated soft-serve and wafer cup factories, ensuring product safety, hygiene, and consistent quality. Its soft serve features rich flavors, a light and smooth texture, and excellent form stability, making it easy to serve. The wafer cups are produced with precise control over heat and timing to achieve a crisp texture and a uniform color. Using an exclusive recipe, the cups melt harmoniously with the soft-serve ice cream, delivering an optimal consumption experience. To date, Lucky Royal has successfully launched over 100 flavors, making its soft-serve products the preferred choice for many food service operators.

The Duroyal brand possesses advanced technological expertise and strong brand equity. Each year, it launches new products based on market demand and consumer trends, investing in TV advertising, sampling events, and sports marketing activities to enhance brand influence. By integrating marketing, R&D, production, and sales functions, the company maximizes its overall benefits. By flexibly leveraging the competitive advantages of diverse business models and maintaining close collaboration with supplier partners, the company strategically selects B2C retail customers and continuously expands its B2B channels and export markets.

NT$600 million was invested to introduce world-class, high-tech, fully automated frozen noodle equipment. Carefully selected Australian golden wheat is flash-frozen at -18°C for preservation. Without thawing, the noodles can be cooked in 30 to 50 seconds, offering delicious, fast, and convenient preparation, zero waste, consistent quality, food safety and hygiene, standardized operation, and improved table turnover rates. This addresses severe labor shortages in the food service industry and long wait times for customers, providing the best solution for restaurant operators.

For over 20 years, Namchow Sanuki Frozen Pre-Cooked Noodles has become the industry’s leading brand, enjoying the highest recognition and reputation. It operates through both B2B and B2C channels. Domestically, it has been selected by more than 20,000 restaurants, while consumer-oriented retail packages are available through chain hypermarkets, supermarkets, fresh markets, and convenience stores.

Namchow Sanuki Frozen Pre-Cooked Noodles integrates R&D, production, sales, and service into one seamless process. It employs professional, high-tech automated rapid-freezing noodle equipment featuring cutting-edge technology, and it has achieved multiple international high-standard food safety certifications as well as the highest honors in global culinary awards. These include SQF (Safe Quality Food) at the highest international food safety level and Halal certifications (MUI, BPJPH, THIDA). Taste recognitions include the Tse Yue Double Clean Label, A.A. 100% No-Additive Verification, the Monde Selection Gold Award for five consecutive years, and the iTQi Superior Taste Award (Three Stars) for five consecutive years.

Namchow Sanuki Frozen Pre-Cooked Noodles challenges consumers’ perceptions of refrigerated noodles. As pre-cooked noodles, they require no thawing before use and offer the distinct advantages of delicious taste, convenience, and speed. The brand regularly holds in-store tasting and promotional events at major retail outlets, engaging directly with consumers face-to-face to demonstrate proper cooking techniques and diverse ways to enjoy the frozen pre-cooked noodles. Each year, these activities reach at least two million people, allowing consumers to experience the delicious, convenient, and versatile qualities of Namchow Sanuki Frozen Pre-Cooked Noodles.　 

Lucky Royal focuses on the global market, offering a diverse range of noodles, including Japanese, Italian, and Chinese styles, while expanding into overseas markets. It has successfully established its presence in restaurants and supermarkets in the United States, Dubai, Australia, Hong Kong, Indonesia, and other regions, positioning itself as a world-class frozen pre-cooked noodle brand.

From classic ice cream to frozen pre-cooked noodles, from individual servings to family sharing and further to co-branded creations, Lucky Royal products can now be found across Taiwan in convenience stores, hypermarkets, and well-known food service brands. Behind the products is our commitment to quality. From sourcing raw materials to process control, we continually strive for higher standards while maintaining full low-temperature management to ensure safety and peace of mind. Corporate social responsibility extends further to the environment and future generations by implementing ESG principles, supporting local agriculture, embracing local resources, nurturing local communities, and selecting premium local ingredients for product creation. The company promotes green manufacturing processes, including rainwater recycling and reuse in its factories, which are expected to save 65,000 kWh of electricity and recycle 828 tons of rainwater annually. Waste heat from factory natural gas boilers is also recovered and reused, reducing annual carbon emissions by approximately 12.8 tons. The company also promotes social care and public welfare, fostering a learning organization to enhance efficiency and competitiveness. Since 2019, 56 employees have obtained the Chinese Cuisine Level C Chef Certification. Based in Taiwan, Lucky Royal is expanding into the global market, focusing on delivering everyday moments of satisfaction through food in people’s lives.